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Into the Metaverse

It’s fitting that Mark Zuckerberg’s company is no longer defined by the concept of social networks, but by an alternate reality altogether. Facebook recently announced it is changing its name to Meta—short for “metaverse.” As it rebrands, it continues its movement toward posthuman ambition that has been evident for many years. For nearly a decade, Facebook has been shifting the company away from an ethos of connecting real people and toward a kind of permanent digital habitation, the contraction of life so as to fit inside algorithms. 

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